Use a Comparative Market Analysis (CMA) to Sell Your House

Video Transcript

"Hi! This is Paul Louis Muller, your neighborhood Realtor. You can find me on the web at http://callpaul.yourkwagent.com, there’s no www in that address folks. On behalf of expertvillage.com I’d like to welcome you. Here’s another tip on choosing the right Realtor. When choosing a Realtor, you should expect that Realtor to do a CMA for you. Now let me explain what a CMA is. If you’re not familiar with it, CMA that stands for Comparative Market Analysis—some people call it a Competitive Market Analysis; and it’s basically the same thing that an appraiser would do, getting a value on your home so it helps you come to a nice price for your home, the price that you want and you’re comfortable with. A Realtor who really knows how to do this process will gather all the information in the area, he’ll base it upon all of the sales that have happened over the past 6 months preferably. In the same subdivision there will be equal properties that he’ll bring up to your home, for instance 3 bedrooms, 2 baths, same square footage thereabout, and basically that will come to a conclusion in terms of price for you. You’ll get a better understanding of what the last property sold for, and it’s always best to list your property if it’s similar property and it should be in the CMA, it’s always best to list it close to that price, maybe a little more or maybe slightly under, depending on where you want to go with it, so pricing is everything as you’ll soon find out, and we’ll talk more about that later on."