Uses for Company Logos

"In this clip we are going to look at how you can use your logo design to promote your company. For this task we will be using Adobe Illustrator for its useful layout capabilities. Now, Illustrator is a registered trademark of Adobe and I am in no way affiliated with Adobe. You are going to find that there are many marketing applications for your bold new logo design. Most companies like to put their logo and logo type on their own custom stationery. Business cards, envelopes, letterheads, and sales brochures are perfect examples of marketing materials that benefit from the placement of a strong logo. Affective logos look great on t-shirts, coffee mugs, sales materials, and other promotional items. The more that people see your logo the stronger your brand awareness becomes. After exposing people to your logo and logo type over time they begin to associate them with your company. Companies that have a fleet of vehicles will benefit from a sharp, well designed logo primarily displayed for all to see. When used in conjunction with other information such as business location and contact numbers they become a very cost effective and often viewed advertising tool. So that is a look at how you can use your company logo to promote your business."