Company Logo Design Formats

"In this clip we are going to discuss the appropriate file formats for delivering your company logo. We will use Illustrator to convert our logo design into different formats. Illustrator is a registered trademark of Adobe and I am in no way affiliated with Adobe. Although the vector format is well suited for the design of our company logo it is not necessarily the best for delivering the finished design. If the design is to be printed on paper for instance most professional printers prefer to use a vector file format. This could be in the form of an EPS file or a PDF file both which reproduce very cleanly. Occasionally a printer will prefer a rastorized or pixilated image. In this case the Tiff file is often used. This is an uncompressed format that retains all the original resolution and detail. The Tiff file is also very useful for inkjet and laser printers and that is because the logo can easily be inserted using most word processing programs. Now if we are designing our logo for the web we have got several image formats to choose from. The most common of these are Jpegs and Giffs. Both are also rasterized image formats that are resolution dependent meaning for best results they should not be enlarged or reduced. These formats are optimized for quick downloading and displaying. That concludes are look at the appropriate file formats for delivering your company logo."