Company Logos Vs Logotype

No matter where you go in the world, everyone can recognize the golden arches mean McDonalds, or a white apple with a bite in it means Macintosh. Branding and developing a logo has become what can make or break a business. Sometimes your logo is the only thing that will get people interested in your product. Whether you're a band, an internet company, a restaurant chain, a flower shop, or a guy who wants other people to know his name, knowing how to design a logo is an indispensable skill.

In this free video series, watch as graphic design expert John Patrick teaches how to design a logo. Learn what software you need for logo design, how to prepare for logo design, the importance of text, the importance of color, the use of different fonts, how to manipulate graphics, how to use filters to enhance text, and how to use wingdings to design a logo. Coming up with a recognizable brand and logo is essential to the success of any company or small business, so let this expert help you start developing your logo today.

"In this clip we are going to discuss the two basic design elements that are part of most company logos. For this task we will be using Adobe Illustrator for its useful layout capabilities. Now Illustrator is a registered trademark of Adobe and I am in no way affiliated with Adobe. The first of the two elements is the logo. Traditionally it is a strong visual icon that identifies a company often without using text. For instance, a landscaping company might use a stylized image of a tree or a lawnmower whereas a software design company that specializes in educational purposes might use a silhouette of a one room school house or an open book. The second design element typically used is called the logo type. This is usually the company's name displayed in a standard or customized type face. Much like an icon the logo type when well designed can be affectively displayed on its own. Depending on the design situation the company can choose to use a logo or logo type separately or together on their marketing materials. And when designed correctly both will be equally successful in conveying brand awareness. And that concludes this clip on the two basic design elements that make up a company logo."