Speech Writing for an Unwilling Audience

"Organization of your speech is very very important with an unwilling or hostile audience. Now there's lots of different ways in which you can organize a speech but when you know that your audience is unwilling, it is very important that you organize your speech inductively. Now usually we tell you to put your most important point first but that's probably not what you want to do. That's not what you want to do with an unwilling audience. You want to build up to the biggy. So start small, start with a small proposition. Move on to your bigger proposition, save your super big thing that you really want to happen, the thing that your audience is the most unwilling to hear, save it for last. We're going to build up to it, we're going to slowly, step by step, proposition by point, get them on board with this so that we're not just shooting out of the barrel with the big guns. We're going to work up easy to it."