Unwilling Audience Needs & Wants

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Part of the video series: Giving Speeches to Unwilling Audiences

Summary: Unwilling audience needs and wants should be worked into a speech. Get tips on overcoming hostility from an audience from a communications and public speaking expert in this free instructional video.

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By Tracy Goodwin
eHow Presenter

Tracy Goodwin has a master’s in corporate communication and 10 years experience in professional speaking. Recipient of numerous public speaking awards and is a college professor of...read more

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Video Transcript

"Now, what you want to do is relate your speech, relate your topic to your audience's needs and wants. So this is a bit of a two step process. First of all, what does your audience need, what do they want? Well, you can't answer that question until you have done a thorough evaluation of your audience. Who is that you're speaking to? Where are they from? What are their ages? What are their genders? What are their races? What are their sexual preferences? What are their religious preferences? Find out everything you can. You must know everything there is to know about your audience. Then what do they want? What do they need? Is it money? Is it time? Is it prestige? Is it power? Whatever it is, you have to try to figure out a way to work it into your speech where they're going to get what they want. If you can give them what they want, they will be more willing. They will be less hostile to you as a speaker."