Understand What a Florist Does

Series Summary

In this series of free videos, expert florist Lori Novak offers advice on how to buy flowers. Picking the right flowers is always easy, and that's why Expert Village brings you tips from a flower lover to help you make the right decision. She'll help you determine if the flowers you have in mind are appropriate to the situation or event, and what types of flowers are generally given for different occasions. She shows you various types of roses in many colors, and emphasizes the importance of variety in a bouquet.

She also offers tips on buying exotic flowers, Gerber daisies, and house plants, helps you pick flowers with longevity, and gives advice on how to keep flowers fresh. Whether you're trying to offer sympathy, impress a first date, or apologize for some error in judgment, our professional florist can help you pick the right flowers for any occasion.

Video Transcript

"Hi! I'm Lori for expertvillage.com, and today we're at Archibald Flowers and we're going to talk about how to purchase flowers. Okay, so everyday somebody asks me how did you get into the flower business. Well, I grew up in the flower business. My aunt was a florist. I've been playing with flowers since I was about 7 years old. When I would come every summer, I would visit her, we would be in her flower shop, and I would do flowers. It seemed only natural that when I grew up I would become a florist and I did. Everyday is as they say an exciting day when you have flowers. You have beautiful things to look at and beautiful flowers. Flowers, they change everyday. Every time you get something there's never a day that passes that you don't see something that you don't go wow isn't that a great color, wow wouldn't that look great, or wow wouldn't that be wonderful for somebody's wedding."