How Do Hookahs Work?

Video Transcript

"COSTA WAEZ: As you know, hookah, it's an old thing, from old time. First, we were using--as we said, this is the old-style hookah with wood, made from wood, and was used only with a regular and plain tobacco, without any flavor, without any mix, just the regular tobacco and the charcoal. But over the years, we got evolved and we--then they invented different hookah and they used different flavor, which we called "maasel," which has about 22 flavors and they're tobacco mixed with concentrated syrup that came from each fruit individual. Now, this is the tobacco. When you open the tobacco--it comes in a box like this--you have to keep it moist. Either you can wrap it again and put in a refrigerator or in a cooler."