Poster Collecting: Narrow Your Focus

Video Transcript

"Welcome to starting a poster collection. Today we're going to talk about choosing a poster type. Categories and genres are large vast areas of posters that you can collect in. And you need to make it more of a specialty for you when you go into categories. And to give an example you're going to, we'll use rock and roll posters. And rock and roll posters there's 40 to 50 years worth of posters that you're talking about that you can still collect. And then you need to narrow that down and you need to focus on what you're going to collect. And you can focus it to concert posters or you can focus it to commercial posters or you can focus it to foreign posters. There's still a wide breadth of things you can choose from. But you still need to narrow it down further to get to what your collection is going to be about. Because you want your collection to be a little bit more defined within what you're doing. For example, you're talking about Filmore posters. Your Filmore posters are specific posters to either the Filmore east or the Filmore west which were venues which were owned and promoted by a promoter by the name of Bill Graham whose very, very famous. And he used visual art to promote his concerts. And he made these fabulous posters which are probably the most collectible of all posters in today?s world. What happens is there's concert posters and they have the venue where the concert was being performed and then they'll have the artist which was on the venue. So you may get a poster which had Jimmy Hendricks performing, which was the headliner, who the warm up act before that was Led Zeppelin, who the warm up act before that was The Birds, so this poster would appeal to a lot of collectors in a lot of different ways because there's Birds collectors, there's Led Zeppelin collectors, there's Jimmy Hendricks collectors and then there's Filmore collectors and then there's concert poster collectors. And so you reach a wider audience."