How to Apply Eye Primer

Video Transcript

"Hi I'm Kelly on behalf of Expert Village. I'm going to be showing you makeup trends for this fall season. We're going to start our eye look with an eye shadow primer. Eye shadow primer is really important to the look of your make up. It kind of works as a magnet. It's going to attract the eye shadow and bind it to the eye. It also heightens the pigment of the shadow. And it keeps it from creasing and caking throughout the day so your makeup will look a lot fresher. I'm going to show you a quick demo of how much a primer enhances the look of your eye shadow. That's an eye shadow on the back of my hand not on top of a primer. Put a little primer on the back of my hand. That's a shadow on top. So you can see how much it heightens the pigment. We're just going to take a little bit of this. This is just a translucent primer and we're going to put it all over her eye, from lash to brow. This is going to ensure that our make up stays looking fresh throughout the day. And it's also going to enable us not to have to work so hard to get our eye make up to show up. So in turn it will actually save you money on your eye makeup because you won't go through it as fast. "