Compliance Gaining: Feelings

Video Transcript

"Alright, we're talking about compliance-gaining strategies - getting what we want when we want it. And now we're going to talk about negative self-feelings and positive self-feelings. And this is when I communicate to you, if you do this for me, you're going to feel really good about yourself. That's positive self-feeling. Or, if I'm going to communicative negative self-feeling, I'm going to say something like, if you don't do this for me, you are going to be so sorry. And again, we see this a lot with children. If you don't let me have that, then I'm not going to be your friend anymore. Okay, if you don't do what I want, then something bad that's going to make you feel bad about yourself, is going to happen. But this is based on positive and negative in relation to how we're going to feel about what we do. If I take this action I'll feel good about myself or if I take this action, I'll feel bad about myself. That's what the person is trying to communicate to us."