Compliance Gaining: Altruism & Debt

Video Transcript

"Alright, we're talking about compliance gaining strategies and I want to talk now about altruism and debt. A big one that's used all the time is debt and that's where we are trying to communicate you owe me. Look at everything I've done for you. I've done this, this, this, I'm making the list, I'm telling you everything I've done so there's a debt here. Now we never established that anytime before this, but now I'm telling you need to do this for me because you owe me. Another way in which is can express this or get what we want is by saying it?s the right thing to do. This is altruism. You should help me because it?s the right thing to do and you want to do the right thing, don't you? So these are two other strategies in which we can get what we want."