Exclamation Points & ALL CAPS in E-Mail

Video Transcript

"All right. Now, let's talk about three other things that you don't want to use when you are sending email. The first is; avoid exclamation points. Use them sparingly. Exclamation points; we use them for emphasis. We want to make our point. Well, that's great. But if you put twenty of them, then, ok, what was the most important point? Use them only when it's appropriate. Two other things that you want to be very, very careful with are; all capital letters and all lower case letters. Because in the email world, all capital letters means you're shouting. All lower case letters means you're whispering. And we want to be talking in business, and even in our personal lives, in an assertive manner, in a moderate manner. So you want to use a writing blend of lower case and upper case letters when you're sending out emails."