How to Create Teases for TV News Report

Video Transcript

"BILL ALBIN: Hello, I'm Bill Albin. And on behalf of Expert Village, I'm going to teach you what you need to know to be a local news reporter. In this clip, we're going to talk about another kind of stand-up. It's not the intro or outro or bridge like you would put in a package; it's something called a tease. A tease is basically--it's an idea or it's a little something to stick and get in your brain and make you want to watch the show later. It doesn't actually usually happen during the show unless it's at the very beginning or somewhere right before a commercial break. It's basically--it's the reporter or an anchor or anyone, really, grabbing your attention and keeping you in your seat so that you'll watch the rest of the show. Because there are commercials that pay for the show, but really what we're interested in is you watching the rest of the show, and so we want to keep you around until the commercial break is over. So what I would do is I would say, something along the lines of--if there were an exciting story about an explosion that happened downtown, I would say, but I knew it wasn't going to be until the next segment, I would say something along the lines of: There's an explosion downtown. You could be in danger. Well obviously, you're going to want to stick around and see where this explosion was and see if it affects you personally or anyone you know. Odds are, it will keep you in your chair through the commercial break so that when we get to the next segment, you'll still be there waiting to see and hear exactly what this explosion downtown is about. So that's a tease, and its purpose is to keep you around."