Communication Skills for Radio Announcers

Video Transcript

"Hi, there. This is Eddie Matthews on behalf of Expert Village. A few tips for announcers trying to get a career in radio. In this segment, we're going to talk about being that communicator and then the new age of technology and in broadcasting for radio. It used to be that if you worked for disc jockey service years ago, the next step would be working at a radio station. That might have worked about thirty years ago, but in this age of digital, of computers that run the music; this allows you to concentrate on being a communicator. The best way of describing what the programmer wants is a communicator. If you can read news, you should be able to read sports and speak in a conversational manner. You should be well-rounded. You should know what's happening in the world around you. You can comment about the music if you want to be a musicologist. But you should be well-rounded. The object is to sound convincing, like you know what you're sounding about. I think we all hate hearing people that they just don't understand the news. They're just reading the news or the sports or even the weather, for that matter. You have to tell me - in fact, we'll put it this way: don't read me the news. Tell me the news. Tell me a story. Convince me that you know the story well enough that you convey it like you're talking to your best friend. A person who can sound conversational that knows that story, that's the person, that's the announcer that's going to be in demand."