We are here to learn about public speaking. In this episode, we are going to learn how to make your audience actually remember what you said. Your audience is only going to walk away with one thing from your talk. That is it. I know it is sad but true. But your challenge is to make it very simple. Here is my suggestion. At the very beginning of your speech, get up there and say ladies and gentlemen, today we are only going to talk about one thing, customer loyalty. That is just one example but make it clear, there is no question in their mind that is it. With that in mind I want to share four essential elements for increasing audience retention.
#1 Laughter. I do not care what the subject is. Because what people learn with pleasure, they will never forget. Be sure you get laugh every 2-3 minutes even if it is not a serious subject.
#2 Make it a show. Remember the principle an entertaining speaker creates a retaining audience. Get them involved as soon as possible hopefully within two minutes.
#3 Echoing. If you say something, it will probably go in one ear and out the other. But if they say, they will remember it, because they participated, it came out of their mouth. Here is an example. Alright, that is cool with everybody; I want to hear you say, cool. And then they would say cool. And you could also get them to finish a sentence. Here is an example. Finish the sentence for me, folks… practice what you, you said preach did not you? Yep. That is echoing. That is exactly what your audience can do to remember your information.
#4 Stories. People learn from the stories. It is a fact. Do your best to illustrate each point with a story. Start with the premise for example. Customers are not always right. Then you give you an illustration or your story and sum it up with, here is the lesson or here is the secret. Using these four essential elements your audience will be certain to remember everything you said or at least just one thing.
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