Basic Concepts of Industrial Design

Series Summary

Do you have an eye for design? Have you ever said to yourself, “I could do better than this” when it comes to the products you use everyday? Those attitudes are the basic driving principles behind industrial design. Whether it’s tweaking the shape or texture of a new invention for ergonomic reasons, or reworking the overall aesthetic of the product for better marketing appeal, an industrial designer considers how to deliver a consumer good from concept to reality, helping it to succeed at every stop along the way. Industrial, or product, design requires a bit of the renaissance approach to the job, combining art, style, and creativity with concerns of usability, ease of manufacturing, and cost. Designers decide how the finished product looks and feels, and how it’s delivered to us in the retail marketplace. In other words, they influence our everyday lives in indirect but powerful ways. In this free introduction to industrial design, learn to master the principles of product improvement. Lessons include the basic concepts and processes an industrial designer uses, understanding the marketing aspects, tips on art and aesthetics, and factoring in cost and production concerns. Watch this video series and take the first steps to becoming an industrial designer.

Video Transcript

"I’m an Industrial Designer here to talk a little bit about the field of industrial design, some people call it product design. Industrial Design is the art and engineering of creating new products, spaces and graphics in a way that helps people live their daily lives. Often times when you go into a store and you see all the appliances and the new products on the shelves you wonder will who thought of those ideas and nine times out of ten it would be an industrial designer. Industrial design encompasses you know everything from appliances to shoes, to cars, to maybe the pen I’m holding in my hand someone had to develop that idea and develop the proper materials. So industrial design is taken in consideration the material of the product, the scenario in which the product would be used and the ecstatic or the look of the product."