Advertising: Paid Professional Musicians

Video Transcript

"On behalf of Expert Village my name is Jim Dufresne, I'm here to tell you about how to make a living playing music. Now there is one aspect of making a living that you have to be aware of is advertising. You come into strange towns and nobody has ever heard of you before, so a poster like this works real well. Put these around town, this is just an example I have no idea who these people are but the poster surely looks nice. You might get a hold of the radio station, a local radio station and see if you can put together an interview, there is the newspaper that you advertise in, sometimes most of the times you can get your venue where you're playing at to help you with the financial part of the advertising. But even if they don't it's important that you get the word out ahead of time that you're coming to town if it takes at least two weeks ahead of time, or a week ahead of time to do all these things. Then get it done information is power knowledge is power and if you don't provide this information to your perspective audience they're not going to have any idea, they're not going to be interested of who you are."