Product Development: Music Business Tips for the Independent Recording Artist

Video Transcript

"I'm Chris Knab for Expert Village. Artist development is one of the things I call the key front in the industry that you need to know about. It is the only front or the area of the business that is divided in half with another development issue. It is called product development and naturally if you could imagine your left hand and your right hand coming together, whatever you are right handed or left handed, your left hand let's say symbolizes your creative side and your right hand is symbolically the business side of you. Artists today needs to put those two hands together. That is called artists and product development; left hand, right hand. Product development means after you have developed your artistic skills you move on to learning how to make a record. You choose a studio, you make a recording and then it all changes, product management then changes. You choose a studio, you make a recording and then it all changes. Product development then changes learning how to sell and market that recording. That means digitally these days through the Internet and downloading and it means the old fashion way, stores and distributors. "