How to Market a New Art Gallery

Video Transcript

"Hi, this is Christina Varga from the Varga Gallery in Woodstock, New York and today on behalf of Expert Village we’re going to show you how to open and run your own art gallery. It’s really important to get people’s personalities into their marketing; you want to make it you and if it’s not you then what you’re representing and if it’s not what you’re representing then who you’re representing because you want to have an image, that’s your marketing, that’s your advertising, that’s your basis for moving forward. Salvador Delhi was fabulous, painted all this stuff, David Bowie is fabulous, Andy Warhol was so fabulous, they all had something, they did a magazine, they did something, had a presence and you want to have a presence. You want to be advertising, you want to be marketing, do it free, do it fast, do it fun and make sure it’s good. That’s all you want, you want people to think that you’re good and then they’ll come and they’ll see you and they’ll give you money, it’s great. "