How to Cross Promote an Art Gallery

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Summary: Learn from a successful gallery owner cross promotion techniques when starting and running your own art gallery in this free video lesson on the art business.

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By Christina Varga
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Christina Varga opened the Varga Gallery in June of 2003. The Gallery exhibits eclectic, innovative artists with unique works and uninhibited style. The Varga Gallery is also the...read more

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cusamusa said

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on 9/23/2008 I would just like to say that this is a fantastic video. I really appreciate the time that you took to make it. I mean I was literally everywhere trying to see how I can start my own gallery, because much like you I wanted to do something I always wanted. Thank you , very much.
Your great!!! If you dont mind I would like to know the legalities of it. If that is even a word. I hope you understand. Have a great day!!!

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Video Transcript

"Hi, this is Christina Varga from the Varga Gallery in Woodstock, New York and today on behalf of Expert Village we’re going to show you how to open and run your own art gallery. Right on, one of the cool things that you can do is cross-promote with the local businessperson that might be on your side. I have the Tinker Street Cinema next to me and that is also my landlady, Nancy Addler, with her I am doing a couple of projects, we’re going to be doing some stuff with kids, and film reels so that kids can get a couple of film reels and make some art out of it and then we’re going to do an art show, that’s kind of a cool cross promotion. Right now for the graffiti show we’re doing something so spectacular that everybody is going to be really happy about it. And look we’ve got a viewing audience and everything. Nancy Addler, my landlady has allowed the amazing team of graffiti artists to come here and do the windows. Now if that’s not cross promotion then nothing’s cross promotion. This is art coming at you live from Woodstock. Howdy, this is the most amazing thing, “Boys’ it looks so good, I could just scream, this is just fantastic!”. This is what’s happening, this is cross promotion on crack. "

eHow Article: How to Cross Promote an Art Gallery

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