How to Find the Right Car Racing Sponsor

Video Transcript

"TINA STULL: Hi. I'm Tina Stull, and I drive the Top Dragster for Interstate Batteries. On behalf of Expert Village, I want to talk to you about sponsorship in the world of racing. A lot of my--the sponsors that I have, Bonnema Racing, Mac Tools, Interstate Batteries are all very involved in philanthropic organizations. And so, that's a very good mix for me, where another racer that maybe didn't enjoy doing that, that might not be a very good thing. So, you really want to look at the type of racer you have--I mean, the type of sponsor that you have and make sure that there's a match. But just remember, it's not all about winning. When you're just starting out and you're learning, that's okay. They're not really--some sponsors are, if maybe it's a part or that, a lot of my sponsors don't necessarily have performance parts on my car. They look a lot more at what I do as a whole person."