About NHRA Racing Promotional Products

Video Transcript

"TINA STULL: Hi, I'm Tina Stull and I drive the Top Dragster for Interstate Batteries. On behalf of Expert Village, today, we're going to talk about the basics of racing. Sometimes, they'll help you by generating things such as driver's cards. And you look in--and everybody from John Force to Cory McClenathan, they've all developed their cards. They're all uniquely representative of their particular team. And we'll go more into that in another segment, how to get those put together. You also have--a lot of times, your sponsor may already have products. By being able to utilize what they already have available, it can help keep from shrinking your own budget. We've talked before about the cost of sponsorship that even though it seems like, "Hey, I'm getting money. I can go racing." They're expecting something back, and having a good, balanced relationship between the two, as long as both people are benefitting from it, then you're building a relationship with them."