Sommeliers & Pricing Wines

"Hi, this is Chuck Byers for Expert Village and we?re here at Le Select Restaurant in Toronto. Most of the wines that you find in restaurants are purchased in the $12 to $20 dollar range and then there marked up after that. Because unfortunately restaurants their marks up can be 150, 200 percent. So if you bring in a wine at $12 dollars you are going to charge $35 dollars for it something like that. I think it's in the sense it's educational. It's to allow the consumer the client to choose the wine, but if he or she is not really happy about making a decision to guide them to the wine that they will like at a price they can afford."