How to Promote a Non-Fiction Book

"I’m Bobbi Linkemer on behalf of expertvillage.com, and I’d like to invite you to visit my website at writeanonfictionbook.com. There are a lot of things you can do. Here are some really, really basic ideas. You send advance copies out and they are stamped advance copy. When you send this to a reviewer or to someone you want to do an endorsement, you don’t send them a bound book. What they really want is something from Kinko’s or something that is just your typeset galleys, and it says advanced copy. They want to know that it’s not published, it’s not in the store, and they’re not getting something to review that’s already out there in the world. You can advertise, that’s pretty expensive. It works sometimes; I don’t think it’s a place where I would invest, especially if it’s your first book. You can write articles and you can take your book and break it up into booklets or take the main points and write articles and submit them to sites on the web. Say yes it’s okay that people can reprint this, as long as they put this little blurb on the bottom that says this was written by so and so, author of such and such, here is his website. You can go to book fairs. You have to have really good feet because you stand around all day long. I think sometimes they’re frustrating but if you like people, they come by, they’re fun, sometimes you can share a booth with someone; I know a lot of people who do that. You can give presentations in bookstores."