Tips for Marketing & Scripting a Business

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Run a better small business! Learn how to market and script your business in this free video clip about business franchising.

Part of the Video Series: How to Franchise Your Business
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Video Transcript

Today we're going to talk about marketing scripting. This is very important to get your close ratio up and make sure that you get more and more business every time you see a customer or have a customer call you. Who is your customer? We talked about that a little bit earlier. Who is you customer? You customer for the future are the ones that you have currently now. You've gone through that interview process and those 3 questions I mentioned earlier, then you'll know exactly where to home in on those customers. Then when they do call, you're going to home in on what they're saying to you so that you can begin to rewrite and script out the message. You'll hear it and you'll see it if they're face to face when things are going in the wrong direction for you, when you are not close to that closing ratio. If you home in on that, you look at the words, you'll get there. This is not a quick a process. It took me 2 years to get that message down, but when I did, I went from a 40% closed ratio to an 80% closed ratio. Keep in mind my customers calling in, blindly did not who I was, was going to leave their home open for us to access, so you realize how important it is to do that. The other thing is that you must develop a relationship with your customer where there's what I call common ground. If a customer called and I asked where do you live, they'd give me subdivision name. If I have a customers there, I'd mentioned their name and a immediately there's a trust built. In this way you establish common ground.

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