Placing a Job Ad: Hiring a New Employee

"Hi! I’m Tina Buechler from Business Growth Training, I’m here today on behalf of expertvillage.com to talk about tips and techniques for hiring a new employee. On this clip I’d like to talk about placing a job ad or developing a job ad. When people are in the process of hiring somebody and they’re developing a job ad often they create sort of a list of the keys skills I’m looking for, and they make their job ad very much a list of items I’m looking for rather than a marketing part of the process or marketing brochure. You have to remember that if you’re placing a job ad, part of what you’re trying to do is generate interest that qualified people would want to apply for your at your company. So more than just a list of what you’re looking for you need to incorporate some of the personality and characteristics of your company so that an applicant would be enticed to apply, even applicants that are already working for other companies would be enticed to apply for your company. So when you think of placing your job ad yes and definitely look at the fundamental skills, knowledge and attitudes you’re looking for for this position but also look at how can you market your company and promote your company so that you can generate enough interest that somebody might want to apply. The goal of this job ad whether you do it online, whether you do it in the paper, no matter where you’re going to put this ad, you want to think of the promotional value. You need to determine how big you’re going place that ad cause larger ads get more readers and therefore get more response, those are the kinds of things you’re looking for so if you’re really in need of this person you might want to place a larger ad, you might want to speak to your paper or to the company you’re posting this ad with in terms of finding the spot within the paper so you have better coverage. The other thing to do is to look at some sort of nontraditional approaches to posting your job ad. Contact maybe some of the high schools see if they have positions that might match. Look at job fairs a lot of the universities and colleges have job fairs, even local areas often have job fairs. Chambers of commerce’s sometimes have newsletters and those job ads can be placed in there, there are lots of different opportunities so look for some nontraditional ways to place your job ad as well. A key thing to remember is definitely highlight the key skills that you’re looking for, also make sure it’s a marketing brochure and a marketing material for your company that generates interest so that qualified applicants will want to apply to your job."