How to Optimize a Resume

"Hi! My name is Tine Buechler from Business Growth Training and on behalf of Expert Village.com; I am going to talk about building your resume. Your resume is your fundamental marketing tool when you are looking for work. The thing to really focus on is your resume is a marketing tool. It’s not a history lesson. The idea is not to list everything that you have ever done in terms of your history but rather it is a marketing tool. It is a sales tool and it is not meant to be attractive and marvelous for you. It’s meant to be attractive for the prospective reader. So as you create this document, you need to think if somebody was going to be hiring a person for the kind of job goal that I am looking for, what would they like to see on the resume? What are the key skills and abilities and accomplishments that I need to focus on so that somebody who is looking to hire would read my resume and call me in for an interview. The purpose of your resume is to generate enough interest by that employer that they should want to call you in for an interview. What you want to focus on is the key skills and abilities, key accomplishments, key education that you have to offer that makes you an ideal candidate for this position. You want to avoid putting things on that are a short duration, that aren’t relevant, that have no value or marketing towards your job goal. Earlier we talked about specifically identifying what your job goal was. Your resume needs to market your skills to your goal. When the employer reads your resume, they should see this person is looking for a job in this kind of position and it should be very clear. It’s not just your objective that would indicate that that is what you are looking for. It has to be your whole resume. All of the things on your resume need to be marketing you to your goal and anything that doesn’t market you to your goal should not be on your resume. If you have two different job goals or very diverse job goals, it is better to create two separate resumes than it is to have a resume that markets you to every different direction. Employers are skilled at reading resumes and skilled at finding the information that they are looking for. You want to present it in an easy format so that it is easily found and it really strikes them that your skills are exactly what you are looking for. Call this person in for an interview. That is your goal with your resume."