Tips for Marketing Yourself to a Job

"Hi! My name is Tine Buechler and I’m from Business Growth Training and I am here today on behalf of Expert Village.com. In this clip we are going to talk about, in job search, the very key point of developing product knowledge. I’ve read many different HR magazines and one of the key complaints Human Resource Managers have is when they are interviewing applicants, but applicants really don’t know what their key skills are and what they have to offer the employer. What happens with the employers is they think, “You’ve been with you all your life. If you don’t know your key skills and abilities, then how am I to know them and if you are not confident about your key skills and abilities, then how am I to be confident with you and therefore, hire you” Some of the key things you need to know in product knowledge are actually right here. You need to know what your skills are. What are your transferable skills; skills that could be applied to any different kind of employment? What are your job specific skills? What is your education and not just your formal education, but some of the training on the job site training that you have done, training and upgrading employment courses or courses paid for by your employer. All of these things are additional things to offer that you could offer the employer. What is your work experience and your qualifications? What are the things that you are really good at? What are your accomplishments, your achieve results? What is your reputation? What are you known for? Are you known for getting the job done on time? Are you known for getting the team to work together? What is it that you excel at? We also want to know what your personal qualities are, your self-management skills and your ability to work with other people. No matter what employment you are going to go to, you are going to be working with other people and they need to know that you can do that. The last thing an employer wants to know is what your needs are, what your goals are and what your values are. These are very important because your goals, your values will make you fit or, in the alternative, not fit within my place of employment. So before you start launching your job search, one of the very first things you need to do is really spend a lot of time developing product knowledge. Really knowing yourself and being able to talk confidently about yourself so that the employer can hire you. If you are confident about you, then I am confident about you and it makes it much easier for me to hire you."