How to Market Insurance Products

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Marketing insurance products requires you to know more about the people who you want to sell to. Market insurance products with help from an experienced insurance professional in this free video clip.

Part of the Video Series: Insurance Questions
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Video Transcript

My name is Susan Combs, and today we're going to talk about how to market insurance products. When you are marketing insurance products, if you are in the business you know what it means to market something but if you are not in the business it might be kind of confusing. What it means is when you go out to market you are presenting a package, you know an application package to carriers and trying to get them to quote. So how it works is typically when you are working with somebody you are asking all this information, say if it's about a you know it's a business insurance, it's a general liability policy, you want to get all the details possible, so the name of the company, their federal ID number, what the description of operations are, if they've had any claims. If they've had claims, what are the details behind those claims, what are their estimated sales, if they have an office location, what's the square footage that they are in, what's the value of the property in that square footage? So you paint a picture for insurance carriers. So the more details that you can give in that way, the more likely you are to get a quote and it's going to be easier to get, you know a marketing quote back.a So when you are marketing products and things like that, that's going to be the best way to do it is to get as much details and as much information as possible because the more information you give the insurance carriers, the more comfortable they're going to feel. Because the first stop they're going to make is they're going to look at the client's website and if the client's website represents things in a little different light then the application did, then you know they might just deny outright or they might ask for more information and want to make sure that their product is going to be the best fit for your client.

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