What Is Buildable Makeup?

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Buildable makeup means that you can add multiple layers without the makeup starting to look cakey or thick. Find out about buildable makeup with help from a freelance makeup artist in this free video clip.

Part of the Video Series: Makeup Basics
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Video Transcript

Hi everyone, my name is Joi, Freelance Makeup Artist in New York, and I want to answer the question for you all, "What is buildable makeup?" So, for our little demo here, we're going to use brushes; we're going to use foundation and we're also going to use a bit of translucent powder. So, buildable just basically means that you can add multiple layers of the makeup without it starting to look cakey or thick. So, for example, our model already has on a base of foundation, but I can go in if I want with a little bit more any areas that I want to correct or enhance, add a bit more and it still looks natural. So, it's just adding a bit more under the eyes, around the nose, right above the lip and as you can see, it's still looks nice. Okay. It's not going to crease on me, it's not going to cake up and it's not going to look like she's overly made up. Okay. On top of that, if your makeup is buildable, you can also add to it powder and still have a nice natural look. Okay. So, I'm just going to add a little bit of a translucent powder here to finish up everything and then you can see how the layers come together when your makeup is in fact buildable. So, we're just adding a bit to the areas that might shine. And there you go. We're added multiple layers and she still looks great. So, hope this was helpful to everyone. Again, my name is Joi. Bye.


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