The Requirements for Ad Sales for a Newspaper

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Advertising sales representatives for newspapers are considered a crucial part of their industry. Learn about the requirements for ad sales for a newspaper with help from a business communication coach and trainer in this free video clip.

Part of the Video Series: Marketing & Advertising
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Video Transcript

I'm Di-Anne Di Re, your public communication coach and trainer. Today, I'm going to teach you the requirements for ad sales for a newspaper. Advertising sales representatives are considered a crucial part of their industry, as all forms of media rely on ads to survive. Those in the magazine and newspaper industries offer certain prices for space in their publication. Some ad spaces are full page, others are half, some are a quarter page. Most publications also have classified ads which are merely lines of text with no design. Meanwhile, sales reps in the broadcast industry sell time in which potential clients broadcast their products. Most commercials on TV and radio run anywhere from 30 seconds to a minute. Then there are online ad sales reps who sell banner adds that are placed on a website. Ad sales reps typically receive a base salary along with a commission or a percentage of what they sell. Some of the skills for an advertising sales representative must be that they have to be a master communicator both verbally and with the written word. They need to be professional, courteous and understand their company's demographic as well as how to explain how advertising with their company will benefit a potential client. They also need to be organized in order to manage their accounts. Many ad sale reps handle many accounts. Now many companies favor candidates with a bachelors degree when hiring an advertising sales representative. Others merely expect their employees to have a high school diploma or an equivalent. Education isn't always as important as a strong ethic, a willingness to learn and a proven ability to sell. Occasionally, an advertising sales rep will have spent time working in another department such as marketing or public relations. Once again, I'm Di-Anne Di Re, your public communication coach and trainer. Thanks for watching.


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