The Advantages of Advertising on TV During Prime Time

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Prime time is typically the time when most Americans are at home watching television. Learn about the advantages of advertising on TV during prime time with help from a business communication coach and trainer in this free video clip.

Part of the Video Series: Marketing & Advertising
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Video Transcript

Hi, I'm Di-Anne Di Re, your public communication coach and trainer. Today, I'm going to teach you the advantages of advertising on TV during prime time. Prime time is considered to be from 8pm to 11pm on weekdays and Saturdays. Sunday, prime time starts an hour earlier. Any commercials during this time exposes your businesses to the broadest demographic possible, capturing young and old men and women, white and blue collar. Nielsen looked at viewership and advertising across five traditional prime time genres and found that drama accounts for the largest share of viewership. Time shifting and ad spent while reality programs claim the largest share of product placements. The advertising and audience report also found that when watching at home, 43 percent of time shifted prime time broadcast programming is played back the same day it was recorded and 88 percent is played back within three days. Other prime time TV findings include during prime time, the share of viewership devoted to sitcoms has risen steadily over the past three years. 72 billion was spent on TV advertising in the US in 2011 with 14 billion allocated in this five traditional prime time genres. More than half of all broadcast TV product placement during prime time took place on reality programs. Large corporations are not the only ones with advertising budgets that can afford prime time advertising. Every local demographic sells local advertising during prime time news and shows. Here are four easy steps how to advertise TV during prime time. Step one, call the local affiliates for major networks you want to advertise with. You might call your local area or select areas that best target your intended market. Step two, ask for advertising rates during prime time hours and the slots available. Review the information to see if you are able to meet the budgetary requirements and get enough exposure in the available slots. Step three, inquire about purchasing blocks of commercial time. Rates may drop if you pay ahead for 20 slots per week for three months. Ask what your options are. Step four, develop a schedule that gives you the best exposure. Create a mix of having repeated commercials at specific time slots and non standard times. This strategy develops brand recognition across the prime time market. Once again, I'm Di-Anne Di Re, your public communication coach and trainer. Thanks for watching.

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