Marketing Tips for an Insurance Business

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A few key tips can help you really make an impact when marketing your insurance business. Get marketing tips for an insurance business with help from the managing partner at an insurance organization in this free video clip.

Part of the Video Series: Business Insurance & Finance
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Video Transcript

Hi, my name is Mitchell Smith, managing partner of Universal Insurance Services and Universal Partners. Today, we're gonna discuss some marketing tip for an insurance business. Marketing your insurance business is obviously very important. I suggest that you get out there and you become a specialist. You learn specifically about something, maybe you enjoy more in your particular field. If you're in the life insurance business, decide if you want to be a business specialist, if you wanna be inside that business world, and you wanna work with partners, or the executives of the business, selling specific types of policies. Maybe you wanna work in the estate planning market, and you only wanna deal with high net-worth people selling wealth preservation insurance, or estate planning insurance. And obviously many, many others. Specializing will be the best way to market your business, but you have to tell that story. So start to brand yourself. Do seminars, use technology, use the web, get involved in the local media, whether it's the local TV or the newspaper. Create your own networking group. Don't just join networking groups, maybe create your own. It's free. Go to a newspaper and say you have a networking group, you'd love to invite people, you can have them come along. You can tell who you want in your group, and then obviously, once you have that group you can market to them. Getting involved in your normal communities, and the normal community events and telling people what you do obviously helps as well. There's really no shortcut to it. In the end you need to see people and tell your story. Thanks for watching today's discussion on marketing tips on an insurance business.

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