How to Build a Successful Insurance Business

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Building a successful insurance business isn't something that you can expect to happen overnight. Build a successful insurance business with help from the managing partner at an insurance organization in this free video clip.

Part of the Video Series: Business Insurance & Finance
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Video Transcript

Hi, my name is Mitchell Smith, managing partner of Universal Insurance Services and Universal Partners. Today, we're going to discuss: How to build a successful insurance business. Building an insurance business can be difficult. It takes a lot of work. Assuming you've already gotten your licensure, you've figured out which kind of carriers you want to work with, meaning insurance companies. Whether it's property and casualty or life insurance or long term care and disability, once you have all those things out of the way, you've created your sponsorships, now you're wondering, how do I grow this thing? Well you have to market your business. Depending again on the type of insurance you're selling the marketing is going to be very different. You should hire a marketing professional or hire someone full time in your office to help you. You may use technology such as email and web sites, those will help but those are more like branding tools, not necessarily are they going to bring in lots of revenue for you. You need to get out there, you need to network and let people know what you do for a living. Tell them the type of services you're offering. Specialize. Specializing is very important. It's really no different than a doctor. There's neurology and there's cardiology and those types of doctors. Insurance is very similar. There's many specialties. Figure out what you like to do best. Key in on that and go after that clientele. That will help you build a really good practice. Thank you for watching today's discussion on how to build a successful insurance business.

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