How Can Belonging to a Marketing Association Better My Career?

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Belonging to a marketing association can better your career in a wide variety of different ways. Learn about how belonging to a marketing association can better your career with help from a communications professional in this free video clip.

Part of the Video Series: Marketing & PR
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Video Transcript

Hi, I'm Susan McLennan from Babble On Communications, and sometimes people ask me how can belonging to a marketing association better my career and I would have to say in all kinds of ways. The first way is networking; you may meet people who are so busy that they are actually looking for people to hand work off to and the more that they trust you and know you, you will become one of those people. People buy from people and they believe in people they know, they trust people that they see over and over again. So this is your opportunity to build those relationships and become one of their trusted agents. Second of all, you're going to hear about educational seminars, you'll be able to actually take things that are going to advance your career and you'll be able to keep on top of best practices which is so critical. You'll have a chance to find mentors people who have been through some of the problems you might be going through now. You can brainstorm with all kinds of people on concerns you have or issues with a client or issues on how you figure something out or new technology, how you use it, which are the best sites to use. There is so much coming at us. Having the opportunity to brainstorm with others and learn what's good and what you can avoid, that's a steep learning curve that you can avoid. So absolutely, and then of course by becoming a mentor, it helps to build your own brand when you help others. So definitely, lots of advantages to joining a marketing association and I really hope you do. I'm Susan McLennan from Babble On Communications. Thanks for watching.


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