How to Market a Bridal Event

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You should always focus your marketing and the type of event you're working with. Learn how to market a bridal event with help from a communications professional in this free video clip.

Part of the Video Series: Marketing & PR
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Video Transcript

Hi, I'm Susan McLennan from Babble On Communications, and today I want to talk to you a little bit about how to market a bridal event. The first thing is to really know your target audience and that may sound silly because of course they are brides but there are all kinds of different brides. There are brides on a budget. There are brides in a particular geographical location. There are older brides, younger brides, have a thought about the different type of brides. You'll find that you can then seed your website with key words that help pull in those different kinds of brides. You also want to build enough time that you can reach out to key media outlets including bridal magazines. They close well in advance, so you want to start getting materials to them as soon as you know your date, anything else that you can get them is very helpful to them. There on line publications will close a little later but if you want something in print, you've got to get it to them very early. Speaking of media you might consider reaching out to a local media outlet and seeing if they would provide a host to help post your event and they might if they are involved as promotional sponsor, also be inclined to promote your event on line which would be very very helpful. You might also look for cross promotional opportunities with dress shops, shoe shops, makeup places, anywhere that is a natural fit for you, they could promote your event in exchange for you promoting them at the event and finally you also want to consider social media, particularly for bridal Pinterest is totally awesome. With Pinterest though it's all pictures so you want to have great pictures and if brides use Pinterest to really look for bridal ideas, so give them helpful suggestions, let them know that that's the kind of content that's going to be available at your show. They'll start sharing, that will be very helpful. Social media is free but it does take time so make sure you build in enough resources in time to do it properly. Hi I'm Susan McLennan from Babble On Communications. Thanks so much for watching.

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