Gift Cards Used As Advertising & Business Promotion

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Gift cards can be a great, fun way to advertise and promote your business if utilized properly. Learn about gift cards as a tool for advertising and promoting your business with help from a director of online marketing in this free video clip.

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Video Transcript

I'm Angela with Today I'm going to show you how gift cards may be used for advertising and business promotion. Gift cards have seen an enormous growth since the late 1990's when they were first introduced. Now you'll continue to see additional growth with the use of social networking and mobile devices as people are using these more for browsing and purchasing gift cards and e-gift cards. So how exactly can you use gift cards to advertise and promote your business? Well the next tips will better give you an idea on how to do that. You first want to highlight how and why your gift card is different from competitors. If you have a reloadable gift card, this is really a very important aspect to highlight because this appeals to a lot of consumers. Next, you want to market your gift card on your website as individuals are using the mobile devices and of course social networking to browse your site, they'll see the availability of your gift cards. In addition, if you offer multiple designs for your gift card, this is another point that you can use to market your gift card to certain consumers that like that flexibility. If you do have a store and it's a store front as opposed to an online store, you can use store displays to market your gift card and the availability of the card in addition to various promotions that you're offering. And along with this, training your employees to offer the gift cards at the point of the sale. Last, you can use gift cards as incentives and rewards as you team up with other businesses and this is a very great point that will bring more consumers to your store with this type of collaboration. So these are just a few ways that you can use gift cards to advertise and promote your business. Again this is Angela Kelly, thanks for watching.


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