How to Make the Most of Newsletter Marketing

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Newsletter marketing may not be on the cutting edge anymore, but it is certainly still worthwhile. Make the most out of newsletter marketing with help from the principal change agent at Vince Rogers & Associates in this free video clip.

Part of the Video Series: Business Success
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Video Transcript

This is Vince Rogers with Vince Rogers and Associates. I'm going to talk to you about how to make the most of newsletter marketing. Newsletters help you stay in touch with potential and existing customers and provide them with useful product information. You can share with your potential and existing customers information about sales, rebates, upcoming promotions, and anything else you think will add value to the customer relationship. Newsletter marketing allows you to reinforce the existing customer relationship and continue building interest with potential customers. The two most important reasons to get people to sign up for your newsletter is to collect important customer information and to communicate with customers on a regular basis. You must do more than just share information with your readers. You must provide high quality content that calls for some type of call for action. A call for action is a call to either buy the product now or become a customer later. Some examples of high quality content are surveys, polls, contests and video testimonials. If you provide high quality content that creates value for your customers, they will share this content with their friends and family via their websites and blogs and social networking sites. I'm Vince Rogers, and that's how to make the most of your newsletter marketing.


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