How to Develop a LinkedIn Relationship

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Developing a LinkedIn relationship relies on a few different things, including your professionalism. Develop a LinkedIn relationship with help from the principal change agent at Vince Rogers & Associates in this free video clip.

Part of the Video Series: Business Success
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Video Transcript

This is Vince Rogers with Vince Rogers and Associates. With 150 million registered users, LinkedIn is the most powerful professional networking site on the internet and we're going to talk about how to develop a LinkedIn relationship. Unlike social networking sites, the primary goal for using LinkedIn is to build strong professional relationships. Suppose you try to land your dream job in the music industry, LinkedIn allows you to build professional networks with key players in the music industry. By making connections using LinkedIn, you then have a way to get your foot in the door at the top companies. The first step to building strong relationships on LinkedIn is completing your profile, 100 percent profile completion is one of the keys to making your profile stand out from others. You need to emphasize skills, not titles and dates. You need to complete the key sections of the profile which are your summary, your experience, your education and your honors and awards. Before trying to add connections that you don't already have a relationship with, you need to add your current co-workers, past employers, professors and classmates. Also, whenever you add a new connection, you need to write a recommendation for that connection and ask for a recommendation in return. Recommendations are one of the key things that make your profile stand out from others. The next step to building strong LinkedIn relationships is to join the right groups. By joining the right groups you now have something in common with top industry professionals. The last step to building strong LinkedIn relationships is to become a resource to your connections. Becoming a resource means doing anything that adds value to the relationship. You can add links to their sites on your page, you can respond to their poll questions or anything that enhances the relationship between you and your new connections. By becoming a resource to your connections, this gives them more incentive to want to take the relationship off line into the real world. I'm Vince Rogers and this is how to build a strong LinkedIn relationship.


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