Advertising Advantages of Blogging

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There are a variety of advertising advantages inherent in blogging that any good business needs to be aware of. Learn about advertising advantages of blogging with help from the principal change agent at Vince Rogers & Associates in this free video clip.

Part of the Video Series: Business Success
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Video Transcript

This is Vince Rogers with Vince Rogers and Associates, and we're going to talk about the advantages of using blogging as a marketing tool. Blogging is a low cost, high impact way to distribute quality content about your product and services to a wide audience. The first two steps to creating a powerful marketing blog is to choose a blog publishing service and to gain a wide following. To gain a wide following you must regularly generate high quality content and distribute that to your target audience. There are three major sources for reaching your target audience. You should distribute your blog to your existing database of your existing customers. You should distribute your blog to your followers on your major social networking sites and you should distribute your blog through blog directories. Blog directories are indexes of blogs that people use to find new blogs to follow. You should make links available to your blog that people can post on their websites and their personal blogs as well as widgets and gadgets that they can post on their social network pages. Also you need to use your blog publishing service's blog analytics to find out where your traffic is coming from so you can tailor that to your marketing campaign. Remember to be responsive to comments left on your blog. Comments left on your blog is going to be the greatest source of information you can use to tailor your marketing campaign. I'm Vince Rogers, and those are the advantages of using blogging as a marketing tool.

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