What Is a Marketing Intermediary?

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Marketing intermediary isn't necessarily involved in the actual marketing of a product. Find out about a marketing intermediary with help from a business consultant in this free video clip.

Part of the Video Series: Finance & Business Advice
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Video Transcript

Hi, my name is Alexis Guerreros. I'm a business consultant. Today, I'm going to talk to you about marketing intermediaries. Now this isn't necessarily involving the actual marketing of the product. What it is is everyone between the producer of said product and you, the end user who purchased it. Now, one of the different marketing intermediaries is a retailer. And that's where the producer sells directly to the retail store that the end user purchased the product at. Sometimes it doesn't always work this way. You can go to a wholesaler. And what that wholesaler is going to do is actually take control of the product or take title of the product and sell it to a retailer which in turn will sell it to the end user, you. Sometimes there's distributors, or even agents. Now agent is very different. What they're going to do is actually be commissioned by the producer to sell you the product. So as an agent sells a product, he's going to paid a cut of it to either go directly to the end user or sometimes an agent can actually sell the product for you to a retailer channel. So if you have a product, and you're trying to get it to the end user, consider some of these different marketing intermediaries. Good luck.

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