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The most important aspect of decorating a table for a trade show is to showcase your products in the best possible light. No matter what type of widget you're selling, create a presentation that will invite the trade-show visitors to stop and take a closer look at your product. For example, if you are selling cookware, stage cooking... more »
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A trade fair (trade show or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent trends and opportunities. Some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade) and members of the press, therefore trade shows are classified as either "Public" or "Trade Only". They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S. there are currently over 2500 (citation needed) trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.
Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, design and construction of trade show displays, telecommunications and networking, travel, accommodations, and promotional literature and items to give to attendees. In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling).
Consequently, cities often promote trade shows as a means of economic development.
Exhibitors attending the event are required to use an exhibitor manual or online exhibitor manual to order their required services and complete any necessary paperwork such as health and safety declarations.
An increasing number of trade fairs are happening online, and these events are called virtual tradeshows. They are increasing in popularity due to their relatively low cost and because there is no need to travel whether you are attending or exhibiting.
List of major trade fairs
List reviewed on February 18, 2008 - in alphabetic order (also sortable by other headers).
, AgQuip Website. Retrieved [[March 14 [[Bol read more at » http://en.wikipedia.org/wiki/Trade+fair
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