Press Pass: Press Releases in Marketing and Reporting

by Carole Vansickle

Press Releases work on- and offline.

Press releases used to just be for distributing the news, but now they have taken on a life of their own. You can write press releases to accomplish marketing goals, PR targets and research and reporting. A good press release can do anything.

Writing Press Releases

Going Public

Press Releases as Marketing Tools

Main Photo Credit

Press Releases work on- and offline.

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