Return to article: How to Get a Better Response With Direct Mail Campaigns
on 7/3/2006 NCOA = national change of addressCASS = coding accuracy support systemList Hygiene.com: a dental hygiene site. Google "NCOA database" for many more links.
on 11/22/2005 NCOA your database before every mailing with List Hygiene.com. 40 million COAs are filed annually. Eliminate returns. NCOA helps you keep in touch with valuable customers as they move. Your database will be standardized and CASS-verified at no extra cost.
on 11/22/2005 Keep marketing pieces simple. Lots of graphics and color are nice, but tend to confuse the average reader, increase costs substantially and detract from the message. Keep it simple, silly!
on 11/22/2005 Personalize your mailing. Address people by name. If you have past knowledge of a segment of your audience (such as a past customer or someone who sent in an e-mail inquiry), address that item: "We appreciate your past business." Make a connection.
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