Return to article: How to Market a Business Through Traditional Advertising
on 3/4/2008 Traditional media still has power. The internet has power. Promotional products have power. It is the advertisers and marketers who can effectively cross-promote their medias who will make the most of what is available to them. Think in terms of using TV or print to drive traffic to a website. Or using the internet to advertise a promotional item with in-store purchase. Cross promoting your media gives you the opportunity to attract prospects coming and going. Which is why it makes sense to hype your on-line presence in-store and vice versa. It lets your customers know they you have more than one way to serve them depending on their changing moods and situations. Warm Regards, Michael Crooks www.CrooksAdvertising.com
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