Return to article: How to Conduct Effective Search Engine Marketing Using Keywords
on 6/10/2008 Not a bad preliminary list, but lots and lots is missing. Keyword research and analysis can be greatly expanded. Also, the need for a landing page or in using different pages of your main site to create category specific landing. Clicks don't matter if you land your customers in the middle of chaos. Also, an SEM is nothing without some kind of analytics installed in order to track results. Just remember - it's not a set it and forget it type of deal. You've got to analyze, readjust, resubmit, collect data, and start the cycle all over again. Derek Brown CEO. http://www.webxsposure.com
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