Low-quality, fake eyelashes are difficult to apply, don't last as long and can look glossier than what's natural. Whether you're buying fake lashes for a big event or for daily life, the extra amount you spend is worth it in the end. Begoun even suggests eyelash extensions. "It's pricey and high maintenance, but it makes a dramatically beautiful impact," she says.
Paula Begoun, Founder of Paula's Choice