For Blue Eyes: Purple
If you’ve got blue eyes, avoid using a blue eye shadow, as the color will dull down your peepers rather than make them stand out. Purple eye shadow, however, is a great choice because its undertones will accent those baby blues — just look at how Jenna Morasca’s pop! For the daytime, try a palette with lavender or lilac. For the evening, opt for a dark plum shadow with a shimmer and finish by lining your bottom lids with a soft purple shadow.