Pinterest for Bloggers

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Pinterest for Bloggers
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Bloggers are advised to use social media to promote their blogs and gain new followers in how-to books such as “Blogging All-in-One For Dummies,” author Susan Gunelius. On a traditional social network, that might involve sharing your posts and engaging readers in discussions. The popular social photo-sharing site, Pinterest, takes a different approach to networking; here, images rule the day and conversation -- limited to comments attached to pins -- is secondary. A "pin" is the Pinterest name for a piece of content you share on its corkboard-metaphor site. Each pin is an image that links back to its original site. All pins appear in a public feed, where users browsing the site can find them and repin them, in turns exposing the pins to the people who follow that pinner. You can take advantage of Pinterest, the third most popular social network according to a 2012 Experian Market Research study, to increase visitors to your blog.

Step 1
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Step 1

Invite users to pin your content. The Goodies section of the Pinterest website includes buttons you can install on your blog that enable visitors to pin your posts and follow your Pinterest profile. Find The Goodies by clicking on the About button from the homepage.

Step 2
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Step 2

Make your blog entries "pinworthy" -- and pinnable. Your content may be excellent, but without at least one image, Pinterest won’t accept it. The minimum pixel size is 80 x 80, but you’ll be more likely to get pinned and repinned if you include larger, high-quality images. When your post is pinned, the only thing Pinterest users see on a board is the image and whatever descriptive text is used, so your image should be eye-catching and representative of the post.

Step 3
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Step 3

Be genuine. Of course you can pin your own entries, but if that’s all you do, you’re going to look like a spammer. Create boards not only for the topic you cover, but also for other topics that relate to it. Pin items from other blogs and websites and repin interesting items from other users. Interacting with the community in an authentic way will expose your profile to more people, who may follow you if they find your pinned content interesting. When you do pin your own posts, make sure to use a description that encourages pinners to click on it and read the whole post.

Step 4
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Step 4

Build relationships with influencers in your niche. The site makes it easy to browse pins by popularity and by category; take some time to explore and find pinners who focus on your topic and have many followers and repins. Follow them. Occasionally repin their pins and leave comments. If they notice and start following you in return, the mutual connection gives your content the opportunity to be seen and potentially repinned, exposing your blog to all of their followers.

Step 5
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Step 5

Create a collaborative board. Connect to other bloggers who focus on the same topics and suggest a collaborative board specific to your topic. Each blogger has her own set of fans who will follow, and you’ll all benefit from exposure to a wider audience of pinners who are already interested in the type of things you blog about.

Step 6
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Step 6

Use gift pins to promote items you sell. The Gifts category on Pinterest is unique in that it contains only items that are for sale, and it’s divided into different price categories. If you sell items on Etsy or other sites, you can pin the item to the Gifts category by including the price in the pin’s description. A price tag reflecting the price in your description is added to the pin to make it easier for users to browse.

Step 7
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Step 7

Link Pinterest to Facebook and Twitter. In the settings menu, make sure your Pinterest profile is linked to the Twitter and Facebook accounts you use to promote your blog. When you pin something, whether it’s your post or someone else’s, you can share it with the other social networks, making it easy for interested readers to follow your Pinterest account.

Step 8
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Step 8

Take time to engage your followers. Follow them back, repin their content occasionally, and thank them when you see that they’ve pinned something from your site.

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